Law

David Preisendanz: Der Humor in der vergleichenden Werbung

Björn Schulz

David Preisendanz: Der Humor in der vergleichenden Werbung

Section: New Books
Zeitschrift für geistiges Eigentum (ZGE)

Volume 9 (2017) / Issue 1, pp. 115-121 (7)

article PDF

DOI: 10.1628/186723717X14913854992085

Open Access: CC BY-SA 4.0

David Preisendanz: Der Humor in der vergleichenden Werbung

Authors/Editors

Björn Schulz No current data available.

Reviews to

The review deals with:

David Preisendanz: Der Humor in der vergleichenden Werbung

This website uses cookies and Matomo for analysis and statistics. Cookies help us to improve the user-friendliness of our website. By continuing to use the website, you consent to its use. You can find more information on this in our Privacy Policy. You can read more about us in the Imprint.

Mandatory

accept

These are technically necessary cookies that ensure the smooth functioning of our website.

Name	Purpose	Lifetime	Type	Provider
CookieConsent	Saves your setting of this cookie bar and thus the setting for the use of cookies.	1 year	HTML	Website
fe_typo_user	Assigns your browser to a session on the server.	session	HTTP	Website
session	Identifies the current session, the user and their shopping cart.	session	HTML	Mohr Siebeck GmbH
csrf	Provides protection against a CSRF attack.	session	HTML	Mohr Siebeck GmbH
shop	Stores the language-/subshop that the customer calls up.	session	HTML	Mohr Siebeck GmbH
preferences	Stores the settings from the Cookie Consent Manager.	180 days	HTML	Mohr Siebeck GmbH
slt	trackingobject\.slt\.desc = Makes it possible to recognize the customer when returning to the shop, even if the session has already expired.	1 year	HTML	Mohr Siebeck GmbH
currency	Stores the selected currency.	180 days	HTML	Mohr Siebeck GmbH
device	Stores the device used, e.g. for the correct display of the shop.	session	HTML	Mohr Siebeck GmbH
context_hash	Is required for the recognition of the tax rules.	180 days	HTML	Mohr Siebeck GmbH
no_cache	The elements that are not to be cached are stored here.	180 day	HTML	Mohr Siebeck GmbH
AWSALBCORS	AWS Application Load Balancer Cookie.	1 day	HTML	Preselect.media GmbH
SimpleSAMLAuthToken	Used as part of the website authentication process that enables users to remain logged in and allows the website to track unique login sessions.	1 day	HTML	Mohr Siebeck GmbH
SimpleSAMLSessionID	Used as part of the website authentication process that enables users to remain logged in and allows the website to track unique login sessions.	1 day	HTML	Mohr Siebeck GmbH

Statistics

accept

Help us to optimize the content of our website for you. Thank very much! We currently use Matomo for the anonymous storage and evaluation of your usage behavior.

Name	Purpose	Lifetime	Type	Provider
_pk_id	Used to store a few details about the user such as the unique visitor ID.	13 months	HTML	Matomo
_pk_ref	Used to store the attribution information, the referrer initially used to visit the website.	6 months	HTML	Matomo
_pk_ses	Short lived cookie used to temporarily store data for the visit.	30 minutes	HTML	Matomo
_pk_cvar	Short lived cookie used to temporarily store data for the visit.	30 minutes	HTML	Matomo
_pk_hsr	Short lived cookie used to temporarily store data for the visit.	30 minutes	HTML	Matomo