Law

BGH, Urteil v. 9. 9. 2021 – I ZR 125/20 (OLG Hamburg). – Influencer II

BGH, Urteil v. 9. 9. 2021 – I ZR 125/20 (OLG Hamburg). – Influencer II

Section: Entscheidungen: Wettbewerbsrecht. Medienrecht
JuristenZeitung (JZ)

Volume 77 (2022) / Issue 4, pp. 199-204 (6)
Published 10.02.2022

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DOI: 10.1628/jz-2022-0072

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Der BGH hat sich in seinen Entscheidungen ausführlich mit wettbewerbs- und medienrechtlichen Fragestellungen rund um Beiträge sogenannter Influencer in sozialen Medien beschäftigt. Ansgar Ohly (JZ 2022, 204) analysiert die vom BGH vorgenom-mene Abgrenzung hinsichtlich des Vorliegens kennzeichnungspflichtiger Werbung sowie das Verhältnis von UWG und medienrechtlichen Bestimmungen und erörtert einschlägige Änderungen des UWG, die Ende Mai 2022 in Kraft treten.

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